An animated infographic video, to introduce the research and objectives of TRUUD, a project aiming to tackle root causes upstream of unhealthy urban development.
Working closely with the TRUUD team, we developed a storyboard that worked with the script, planning the flow and movement that would be developed in the final animation.
Using After Effects, we transformed the storyboard into a two minute animation with morphing transitions and engaging motion, to capture the viewer’s attention while simultaneously informing them about TRUUD’s research.
We sourced and managed the recording of a voiceover artist, along with the music track used on the video. This streamlined the process and allowed us to produce the final video quickly.
“We really enjoyed working with Bluemoon to develop our overview video for TRUUD. We particularly appreciated Ellie’s patience and support in guiding us through the process from start to finish. We’re really pleased with the final video and highly recommend their services. We look forward to working with them again in the future.”
Rachel Brierley, Programme Manager